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A GOOD PROCESS IS SO IMPORANT WHEN BUILDING SUCCESSFUL PARTNERSHIPS.

Take a look at our broken down client, brand, and website design processes.

OUR CLIENT PROCESS

OUR BRAND DESIGN PROCESS

01

Breaking Down the Brief & Research

After we've had our discovery call and have been fully briefed on the project, we begin our process by deeply analyzing your responses to our Brand Questionnaire and any other inspiration you've shared. We will then dive deep into a thorough research to fully understand any external influencers of your brand including your industry, competitive analysis, and audience demographics.

02

Word mapping

Word mapping is a great way to dive deep into your brand's values and understand exactly how to express them visually. This process immediately sparks ideas and fuels our design concepts. We will take key words from your Brand Questionnaire, as well as our own research, and craft a word map that will fuel our design process.

03

Initial Ideas

We already have ideas spinning around in our heads after the first two stages, but now it is finally time to get them on paper! We will start with some rough sketches to see what works and what might not. As we work through these sketches, we will highlight the best ideas and move them through to the next stage.

04

Idea Development

By this point, we have around 5-10 strong ideas to bring into Illustrator and define. We may re-draw these ideas or optimize them as we bring them to life. More often than not, one or two ideas will be a very clear winner - and then we start working up from there with colour, type, patterns, etc.

05

Presentation

Now that we have our concepts designed and believe they fully meet your vision, we can't wait to share them with you! We will schedule a call with you and share our screen to run through our reveal presentation. This will cover why we made certain design choices and the process behind each concept.

06

Final or Feedback

After we give you some time to review your options, we will touch base with you and see if there are any opportunities to refine the concept further, or if we have a winner! Once the concept is approved, we will provide you with all the outlined deliverables including brand guidelines, assets, packaging, or anything ele discussed in earlier processes.

OUR WEBSITE DESIGN PROCESS

01

Breaking Down the Brief & Research

After we've had our discovery call and have been fully briefed on the project, we begin our process by deeply analyzing your responses to our Website Questionnaire and any other inspiration you've shared. We will then dive deep into a thorough research to fully understand any external influencers of your website including your industry, competitive analysis, and audience demographics.

02

Keyword Research & Analysis

Before we begin any design, we like to best understand your business's keywords so that your website performs just as well as it looks. We will gather any keywords from you, and dive deep into a keyword strategy for headers, sub-headers, and any body copy that may need to be written.

03

Wireframes

We construct wireframes which are meant to showcase a simple layout of each page. Wireframes give a clear overview of the page structure, layout, information architecture, user flow, functionality, and intended behaviors. Typically, styling, colour, graphics, and other design elements are kept to a minimum during this stage.

04

Design and Development

Now that we have a clear outline of your vision and the website page layout, we will begin designing your website in your preferred builder (we typically use Wix Studio). We roll through all our decisions we've made into the website. This includes SEO strategy, image sourcing and optimization, as well as complete website design.

05

Presentation

Now that we have your website ready for your review, we will schedule a call to run you through your website's pages. We will explain certain design or technical decisions we have made, showcase our SEO implementations, and any other third party integrations/features. We will also provide you with a live link (not attached to your domain yet) so that you can view the website as well.

06

Final or Feedback

After we give you some time to review your new website, we will touch base to see if you have any feedback/require any revisions. Once all revisions are made, we will help connect your domain to the website and go live! We also include a 30 day post-launch support service within our packages to ensure you are fully comfortable with your new website!

If you have any questions in regards to our processes, or are interested in working together, please send us a message and we would love to chat!

01

02

03

Discovery Call

First we want to introduce ourselves and learn more about you and your business! We will schedule a quick 30-minute discovery call and chat about the scope of the project, deliverables, timelines, and budgets!

Signed & Sealed

Our discovery call will equip us perfectly to craft a proposal which will outline all of the details we discussed, including a list of all deliverables, budget, and timeline. Once approved, we will send you a service contract, invoice for the deposit, and a brand or website questionnaire. We can only progress to the next steps once these documents have been signed and the deposit has been received.

04

05

06

It's Design Time!

Now we get to the fun part - designing! We will review your brand or website questionnaire form, any inspiration you've shared, as well as conduct our own research to get the ideas flowing. For brand projects, we work in Illustrator and begin creating our concepts. For website projects, we start with wireframes built in Figma, and send those to you for approval before the design begins!

Presentation

It's now probably been two or three weeks and we are ready to reveal our logo concept(s) / website design to you! We will walk you through every step of the design process and decisions that were made. We will send you the deck after the call to give you a chance to review it on your own time and gather any feedback you may have.

Approval or Feedback

We like to let all of the information we presented to you sink in for a few days (we know it can be a lot to think about)! Afterwards, we will touch base and discuss if there are any revisions you would like. 

Sign Off!

After we've made any necessary revisions and chosen the final concept, we will share the final invoice for the project. Once that has been paid, we will send you over all files and exports in an extremely organized folder system. We like to check in with our clients after a couple months to see how the new brand is coming!

01

02

03

04

05

06

Discovery Call

First we want to introduce ourselves and learn more about you and your business! We will schedule a quick 30-minute discovery call and chat about the scope of the project, deliverables, timelines, and budgets!

Signed & Sealed

Our discovery call will equip us perfectly to craft a proposal which will outline all of the details we discussed, including a list of all deliverables, budget, and timeline. Once approved, we will send you a service contract, invoice for the deposit, and a brand or website questionnaire. We can only progress to the next steps once these documents have been signed and the deposit has been received.

It's Design Time!

Now we get to the fun part - designing! We will review your brand or website questionnaire form, any inspiration you've shared, as well as conduct our own research to get the ideas flowing. For brand projects, we work in Illustrator and begin creating our concepts. For website projects, we start with wireframes built in Figma, and send those to you for approval before the design begins!

Presentation

It's now probably been two or three weeks and we are ready to reveal our logo concept(s) / website design to you! We will walk you through every step of the design process and decisions that were made. We will send you the deck after the call to give you a chance to review it on your own time and gather any feedback you may have.

Approval or Feedback

We like to let all of the information we presented to you sink in for a few days (we know it can be a lot to think about)! Afterwards, we will touch base and discuss if there are any revisions you would like. 

Sign Off!

After we've made any necessary revisions and chosen the final concept, we will share the final invoice for the project. Once that has been paid, we will send you over all files and exports in an extremely organized folder system. We like to check in with our clients after a couple months to see how the new brand is coming!

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